Nobitex Gold
A custom 3D gold bar for Nobitex’s product identity and campaigns.
- Client
- Nobitex
- Year
- 2026
- Role
- 3D Art Direction & Visual Design
- Tools
- Cinema 4D, Redshift, Higgsfield
- Categories
- 3D Illustration, 3D Asset, Look Dev.
Overview
The idea behind the gold bar
For Nobitex’s Gold campaign, I designed and modeled a custom gold bar from scratch. I wanted it to feel like something made specifically for Nobitex, rather than just another gold bar used in an ad.
Once the bar was ready, I started exploring different ways to use it throughout the campaign. From physical gold and 24/7 trading to collateral, credit, and leverage, each idea gave the same object a different role.
This collection is a closer look at that process, from the details of the gold bar and its look development to the final 3D visuals and motion experiments I created along the way.